Comments for Random Access Mazar http://randomaccessmazar.wordpress.com From the Trenches of Librarianship Mon, 04 Feb 2013 21:00:58 +0000 hourly 1 http://wordpress.com/ Comment on What I learned about Librarianship from the Signage on the Underground by On Library Signage and Patron Interactions | Cecily Walker http://randomaccessmazar.wordpress.com/2013/02/04/what-i-learned-about-librarianship-from-the-signage-on-the-underground/#comment-945 Mon, 04 Feb 2013 21:00:58 +0000 http://randomaccessmazar.wordpress.com/?p=2023#comment-945 [...] Rochelle is on fire with this post: [...]

]]> Comment on Giant QR codes: If Oreo can do it… by Michael Prescott http://randomaccessmazar.wordpress.com/2011/09/26/giant-qr-codes-if-oreo-can-do-it/#comment-832 Tue, 27 Sep 2011 14:02:06 +0000 http://www.mazar.ca/?p=1718#comment-832 I’m reminded of this recent post on Sociological Images:

http://thesocietypages.org/socimages/2011/09/15/qr-codes-and-digital-exclusivity/

]]> Comment on Training is Broken by Training & Learning | Exploring the Information Ecology http://randomaccessmazar.wordpress.com/2011/08/30/training-is-broken/#comment-831 Wed, 31 Aug 2011 13:45:53 +0000 http://www.mazar.ca/?p=1716#comment-831 [...] Mazar is a very insightful and interesting colleague. Her recent post “Training is Broken” focuses on something many of us have encountered: faculty dislike being [...]

]]> Comment on Training is Broken by Rochelle http://randomaccessmazar.wordpress.com/2011/08/30/training-is-broken/#comment-830 Wed, 31 Aug 2011 11:59:41 +0000 http://www.mazar.ca/?p=1716#comment-830 Hahaha you already know this trick! :D

]]> Comment on Training is Broken by Vmazar http://randomaccessmazar.wordpress.com/2011/08/30/training-is-broken/#comment-829 Wed, 31 Aug 2011 11:43:42 +0000 http://www.mazar.ca/?p=1716#comment-829 “I taught them, I didn’t say they learned it !”

]]> Comment on My Current Inspiration: Starbucks by Michael Baird http://randomaccessmazar.wordpress.com/2011/05/31/my-current-inspiration-starbucks/#comment-827 Fri, 17 Jun 2011 23:21:57 +0000 http://www.mazar.ca/?p=1692#comment-827 For the love of all that’s holy, do it! In my experience, libraries consider visual aesthetics to be something optional, the sort of “our users want function and information and service, they don’t care how it looks!” Wrong! Adding some hideous clipart or stolen web image and pasting it on a bookmark doesn’t work either. We need to hire and/or become designers. When you take good information and make it so pretty and engaging that it makes people feel good, you’ve won!

]]> Comment on My Current Inspiration: Starbucks by Mary Ann Mavrinac http://randomaccessmazar.wordpress.com/2011/05/31/my-current-inspiration-starbucks/#comment-826 Sat, 04 Jun 2011 01:09:44 +0000 http://www.mazar.ca/?p=1692#comment-826 Love it. Go for it!!

]]> Comment on My Current Inspiration: Starbucks by Leigh http://randomaccessmazar.wordpress.com/2011/05/31/my-current-inspiration-starbucks/#comment-825 Thu, 02 Jun 2011 21:29:06 +0000 http://www.mazar.ca/?p=1692#comment-825 We use a lot of printed handouts, but they are dense/multi-page and probably overwhelming, and brochures (too traditional) and bookmarks (hardly any info). Some sort of hybrid would be great – I think cards would be a great way to use QR codes as a way to lead to more information if desired.
In terms of incentives/rewards, we have a ‘library user of the month’ program that is really popular: http://mhclibrary.blogspot.com/search/label/library user of the month

]]> Comment on My Current Inspiration: Starbucks by Rebecca Jones http://randomaccessmazar.wordpress.com/2011/05/31/my-current-inspiration-starbucks/#comment-824 Thu, 02 Jun 2011 02:39:15 +0000 http://www.mazar.ca/?p=1692#comment-824 Yes! Yes! Yes! Make it appealing, make it simple. I love how you think, Rochelle. Two of my other favourite people (you are certainly one!), Darlene Fichter & Jeff Wiznewski, wrote about libraries using a simple idea to entice people — loyalty programs with social media in the Nov/Dec 2010 ONLINE:
“Libraries, to be successful, need to learn from other types of organizations. Most libraries have been careful adopters of innovations and business practices. The business sector has used customer incentives and loyalty programs extensively for many years. Whether incentive programs are financial or nonfinancial, they’re designed to motivate a certain course of action. Typically, in retail businesses, the desired action is to encourage people to buy more and to retain customers. Loyalty programs are types of incentives where a structured program is introduced to reward and encourage increased and sustained buying behavior. A prominent technology that makes good use of incentives are location-aware services like foursquare, Gowalla, and Facebook’s Places. The idea behind these services is simple — provide some type of reward or recognition when a person visits, or to use the vernacular, “checks-in,” at a physical location. While the use of incentives in libraries is fairly rare, most are quite happy to use disincentives or penalties.”

]]> Comment on My Current Inspiration: Starbucks by Jenaya http://randomaccessmazar.wordpress.com/2011/05/31/my-current-inspiration-starbucks/#comment-823 Tue, 31 May 2011 22:13:00 +0000 http://www.mazar.ca/?p=1692#comment-823 Yes! I love bits of paper printed with cool stuff. Thanks for the inspiration!

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